Ann Arbor Area Community News
David Crumm shares a new twist on the Starbucks phenomenon in today’s Detroit Free Press, writing about the parallels between the current spreading of Starbucks across the globe and the historical spreading of religion.
“Scholars of religion endlessly debate which spiritual movement is spreading most rapidly… Well, I’m convinced the experts are missing a hands-down winner: Starbucks Coffee shops… Religious leaders have spent decades trying to market their churches to an increasingly demanding population, but Starbucks’ marketing gurus are close to beating evangelists at their own game.”
That’s right folks. What Crumm cleverly titles “spiritual solace in the midst of urban life” has now become an apt replacement for religion or church life for many not just in America but around the world.
“In two decades, 4,000 company-owned shops have opened in 50 states. This is also a mission-minded group, having established 2,000 bases in 38 foreign lands.”
Towards the end of the article, he gives a shout out to the Starbucks in Ann Arbor on State Street as one of his favorite places to demonstrate his point.
I don’t know about you folks, but for some reason this is telling me me to be afraid; be very afraid.
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