The Big Ten Party Store put up a new sign on their building recently, with their new, lame name, and this has apparently triggered a definition of their old “Cheese Cheese Cheese” sign as non-conforming. They have a hearing before the Sign Board of Appeals on Tuesday, 13 December, and are asking for support.
Matthew Morgan to customers
This note isn’t about any new arrivals, sales, tasting events, or store-related classes, and I apologize in advance for that. That’s what we usually use our email list for, and we try not to overload our customers with mailings.
The City of Ann Arbor has been trying to get us to remove the ‘Cheese, Cheese, Cheese’ pylon sign in front of the store for years. Unfortunately, when we put a new sign above the entry door, this gave the city sign folks the opening to insist we remove the big crazy neon sign in the front parking lot.
We don’t want to remove the sign—it has a place in the Ann Arbor landscape, and it’s commercially very valuable to us. We can replace it with a smaller sign (about seven feet tall, vs. the present size of 25 feet,) but it just wouldn’t be the same. The sign is old, battered, and rusty, and needs major repairs. We would also like to put the name of
the store on it, and feature the two products that we sell the most of: wine and food.
We have applied for and been granted an appeal hearing on Tuesday, December 13th—next Tuesday, that is. If we can convince the appeals board that the sign isn’t harming anyone, and that people would like to see it stay, we may be granted permission to keep the sign and fix it up. Otherwise, we will have to tear it down and replace it with something smaller and less visible.
A picture of the proposed update and repair of the sign is on display at the store. The look and feel is very much the same as the old sign—neon letters over paint, a changeable message board, and ‘Cheese, Cheese, Cheese,’ in neon letters. Come in and take a look, and if you want to see it stay, please add your name and address to the petitions at any of the checkout counters.
Thanks for your support!
PS—anyone who wants to attend the hearing is welcome and encouraged to do so. The hearing is at 3PM, Tuesday December 13th, in the conference room on the 4th floor of the city building. Letters of support are also welcome.
Also in the endangered landmark rumors department, Livejournal has once more dredged up the tired rumor that the Fleetwood is about to close. I’ve still not seen any kind of evidence beyond lj users saying, “I know somebody who works there and says it’s closing.” Any info in that department appreciated.