Ann Arbor Area Community News
Advance Internet, which includes NJ.com, MassLive.com, OregonLive.com and other fine local sites, is about to create a half-dozen town blogs in those markets—new, group blogs (using iUpload) to which any neighbor can contribute. These will live alongside the many individuals’ blogs, local forums, newspaper headlines, blogs outside the services (and their RSS feeds), and more. The idea is that—as in GoSkokie.com and NorthwestVoices—people may not want to start their own blog but they have plenty of news to contribute to their communities: opinions, news updates, sports reports, photos, calendar items, and so on. The hope is also that once we have a critical mass of content in a town from all these sources, a critical mass of audience is sure to follow. This means, we hope, that we can target ads down to the town level and automate them, saving the cost of sales and production, and price them in such a way that we can serve local advertisers who heretofore could not afford to market in big papers. That, I emphasize is the hope—untested, unproven. Testing that is the job.
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